E-commerce

Payment Fraud Detection

Online retailers use anomaly detection to identify fraudulent activities during the payment process, such as transactions with mismatched billing and shipping addresses, unusually large orders, or multiple orders placed within a short timeframe.

Account Takeover Detection

Anomaly detection techniques help detect unauthorized access to user accounts by identifying unusual login patterns, such as logins from unfamiliar locations or devices.

Product Recommendations

Online stores use recommender system to suggest products based on users past purchases, as well as the purchasing behavior of similar users.

Cross-selling and Upselling

Recommending complementary or upgraded products based on what other users with similar purchase histories have bought.

Content Personalization

Generative AI can generate personalized marketing content, including product recommendations, advertisements, and promotional materials. Marketers can use these tools to tailor content to specific target audiences, increase engagement, and drive sales.